What Is an SEO Company?

In the competitive world of search engine optimization, it can be challenging to find the right SEO company that will get your business off to a good start, or even just maintain its current stage.

The art of search engine optimization (SEO) has changed dramatically over time. The cost of the services that professionals provide, as well as the number and quality of those websites that can be optimized, is constantly evolving.

Let’s review what an SEO company is and how to find one that’s right for you.

What Is SEO?

Search engine optimization, or SEO, is the process of improving the ranking of a website or landing page in search engines. This is done by ensuring that the content on a site is “search engine-friendly,” which includes optimization for search keywords, utilizing metadata tags effectively, and well-written content.

How Long Does SEO Take to Work?

Many businesses expect results overnight and do not give enough thought to how long it may take for them to see results. However, search engine optimization generally takes three to six months to begin showing results.

It may take longer for results to become visible, depending on how competitive the industry is and how difficult it is for your website to get a high rank. In short, it depends on a lot of factors. The main point is that it works if done consistently and efficiently. It is a matter of “when”, not “if”.

What Does an SEO Company Do?

SEO companies are responsible for creating, implementing and maintaining the optimal ranking of a website. They work to ensure that all of the different aspects of a site are optimized so that search engines like Google and Bing can return the most relevant results.

An SEO company will write all of the content for your website, from blog posts to landing pages. They will produce articles, videos, images, blog posts and social media content. There are different tasks that SEO companies perform as well, which we will deep dive below.

How To Choose an SEO Company

Choosing an SEO company can be a difficult process. There are several factors to consider when picking one, including how much it will cost, how long until you start seeing results and what services are included in the package.

Below, we will review what you need to look for in an SEO company when making your decision.

Types of Services Offered

There are several different types of services that an SEO company may provide. These include:

On-Page Optimization

On-page optimization is the process where an SEO company will ensure that the coding and overall structure of a website is search engine friendly.

This includes both technical things such as making sure your titles are descriptive and using images properly, as well as more subjective factors, like making sure your pages are written for users, not search engines.

Off-Page SEO

Off-page SEO is the process where an SEO company will ensure that links are pointing to the correct pages on a website and that they are relevant. Whether it’s determining where appropriate anchor text can be utilized or finding videos to link to, an SEO company will do all of this.

Link building is the process where an SEO company determines which other sites are linking to a website. This may include finding websites that are reputable for your industry or researching and contacting other people who can help improve your site’s ranking.

Technical SEO

Technical SEO is the process of creating infrastructure on your website to ensure that search engines can crawl it effectively and find what they need.

This includes things like adding XML sitemaps to a site, ensuring that you don’t have any errors on your website, and ensuring that the website is accessible to different devices.

Content Marketing

Content marketing creates content for the purpose of increasing traffic and usage of the website. They may create blog posts, which are similar to articles, but written on different subjects.

They may also produce videos that discuss a company’s philosophy or unique products.

Social Media

Social media is a great way to advertise businesses and create brand awareness. An SEO company can help your company create a strategy for social media, whether it’s through Facebook, Twitter or Instagram.

Reputation Management

It is important for companies to maintain positive opinions in their industry. If they receive bad reviews, they may reflect poorly on the website as well.

An SEO company can help with this by connecting with new customers and spreading positive content for your business.

What to Look for in an SEO Company

When hiring an SEO company, it is important to understand the different factors you should consider. These are:

SEO Strategy

A good SEO company will work with you to develop a strategy to increase the traffic and visibility of your website. They will ask about your company’s target audience, industry, goals for the site and more.

This is so they can ensure that their services are appropriate for your site. The importance of an SEO strategy cannot be underestimated in today’s Internet climate.

Knowledge & Experience

SEO has become increasingly competitive over time, so hiring an SEO company with a wealth of experience is very important. You want to make sure that the SEO company you choose has extensive experience with search engine optimization and creating websites.

Consistent Communication

SEO is a long-term process. It does not work immediately, but requires many different tasks to be done over a long period of time. You want to make sure that your SEO company consistently communicates with you and provides updates on the progress that they are making.

Proof of Results

While it is important to speak with past clients, you will also want some sort of proof that they have seen results for their website.


There are a lot of different aspects of your website that an SEO company needs to take into consideration. You want to make sure that they are able to customize their services for your site and work with you to implement changes.


One thing that often scares potential clients is the cost associated with an SEO company. However, it is important to be aware of exactly what you will be paying for before making any decisions.

White Hat Methodology

Many people have a negative perception of SEO agencies that use spammy techniques to get higher rankings for websites. It is important to make sure that you are working with an SEO company that uses legitimate strategies to promote your site.

Good Reputation

A reputable SEO company will have a high-quality, positive reputation within the industry. This is because they are generally trustworthy and provide great service.

If you are still unclear on what an SEO company can do for your site, it is a good idea to check into their past work and see what sites they have worked for.

Proficient Technical Skills

An SEO company needs to understand how technical processes in SEO work. They need to know the parameters that search engines utilize and what they are looking for when they crawl websites.

This way, they will be able to create a website that is able to be optimized by search engines.

SEO Company vs Marketing Agency

An SEO company is different from a marketing agency. While marketing agencies can help with SEO, they are limited in the services that they provide.

A marketing agency will do things like create branding and ads for your website. They may also focus on social media or email marketing. However, this does not cover all the aspects of SEO.

Contact Ten Twentyseven for Your SEO Needs

Ten Twentyseven is a full-service SEO company. We are based out of Detroit, Michigan and have worked for companies across all industries, from large scale financial institutions to individual upstart businesses.

We can help with growing your business by increasing visibility through SEO methods that are not spammy or unethical. To learn more about Ten Twentyseven and how they can help you, simply email us at hello@tentwentyseven.co or call us directly at (313) 655-2332.